Our Experience

Innovation in software development and marketing is advancing at the speed of light. Do you have the resources in place to stay ahead of the wave? From operations, to finance, to HR, to marketing, success in the software field depends not only on technical progression, but on effectively managing the money side of the business. In order to monetize your ideas, you need to exercise control over the business aspects of your organization.

That’s where we come in. Gray, Gray & Gray has an unmatched depth of comprehension, understanding of the market, and real-time experience in software design and development. This deep background gives us the ability to deliver the Power of More for our clients in the field.

More information. More insight. More attention. More solutions. More opportunities. The power to do more with what you have, and to help you keep more of what you earn.

Whatever stage your business is in – start-up, emerging growth, established player – it is essential to have transparency into and control over the money that feeds the development engine. Financial controls are essential for SaaS companies that rely on venture capital to get started, require additional funding to grow, and have the luxury of financial stability once successfully established.

This includes managing the complex relationship between SaaS developers and funding sources. We help with financial reporting and assurance services that keep you in compliance with covenants and to support that recurring revenue and other key performance indicators are properly recorded.

Our inside knowledge of the software industry and its relationship to investors and lenders gives us the ability to design and implement more robust and scalable financial reporting and monitoring systems that are specifically tailored to SaaS companies and the dynamic nature of revenue created by the subscription model. By giving you more control over your financial position, we give you more control over your destiny.

SaaS developers and providers must navigate multiple tax jurisdictions across state and national borders, as well as keep up with accounting standards that are constantly catching up with advances in technology. We’ll help you get a firm grip on such complex issues as revenue recognition rules, product classification, and online sales tax collection. This includes monitoring and managing the fluid situation of state tax collection of downloaded or subscription SaaS products. Not all states tax SaaS – yet. But recent court decisions have opened the door for State and Local Tax (SALT) hurdles that will complicate tax compliance for software developers.
Foreign sales bring additional tax and accounting responsibilities. Working through our network of foreign accounting professionals, we can determine which
jurisdictions tax SaaS, and how to navigate the compliance and reporting obligations required export sales.

Our Services

Your expertise is software – how to develop it, code it, sell it and support it for your customers. Our expertise lies in helping SaaS developers at all growth stages create and implement a business plan that includes strategic planning and the implementation of processes and procedures to achieve the desired goals. We help put you in control of your future through intentional planning and strategic initiatives.

We offer a wide range of resources and consulting services to help dynamic and ambitious companies reach the next level in growth and profitability.

  • Setting up business plans and beneficial entity structures
  • Development of internal financial controls systems
  • Tax and accounting services that are focused on a long-term business strategy, whether the goal is an IPO or acquisition
  • Overhead and government audits
  • R&D tax credit identification and support
  • State and local tax guidance for domestic companies, and international tax support for those with a global presence
  • Preparation of audited or reviewed financial statements for equity investment and banking requirements
  • Audit of benefit plans, including 401(k) and ESOP plans
  • Consulting with company executives on personal financial, investment and tax planning
  • Support and due diligence for merger and acquisition activities

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