About the Episode: Host Bryan Pearce, Director of Strategic Business Planning at Gray, Gray & Gray, interviews Jen Harrington, Founder and President of HATCH The Agency. HATCH is a branding agency that works with a broad range of clients to creatively define their brand and successfully bring it to life in the market, often when they are at an important inflection point in their business, such as an acquisition, new leadership, expansion into a new market, or a change in the competitive landscape. Jen’s clients stay with HATCH because they know that aligning their brand with their business strategy will accelerate growth. During this interview, Jen highlights some of her strategic business planning methods that have allowed her to successfully position HATCH in a competitive and growing industry.
0:00 – Introduction of Jen Harrington of HATCH The Agency1:53 – About HATCH The Agency4:56 – How HATCH Has Positioned Itself in a Large, Growing Industry8:48 – On-Demand Workforce12:24 – How Technology Has Helped with HATCH’s Business Model14:36 – How to Build and Solidify Your Brand in the Marketplace19:49 – Future of Social Media